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MarkStrat love


Before you go, "What the hell is a Vodite?", I will explain: MarkStrat is a simulation program that is used by MBA students worldwide to learn about marketing strategy (hence, MarkStrat). There are two products that you can market on the simulation: Sonites and Vodites. They are purely fictitious, but after 10 weeks of gruelling sessions of marketing decisions on the products, they become as real as a pack of macaroni and cheese.

I created the above graphic for the t-shirts my team wore for the final presentation. Obviously, this was more love to the program than most students had by this point!

Update: I've had a few people ask me about the t-shirt and if they could order it. I had the t-shirts made through Zazzle, so if you want you can get one of your own. You can even put the graphic on a different t-shirt if you like.

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  1. I love the shirt. Our class just began this simulation. Our first “period” begins Tuesday night. Any helpful hints?

  2. Apply all marketing strategy theories to it – no matter whether you think it is valid or not! We quickly learned our intuition was often not as valid as properly applied marketing strategy. Also, be aggressive, or others will be.

    Have fun! It’s a fantastic class!


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