Comments on: Gender Targeting in Advertising

By: Pam

Pam — Wed, 10 Jun 2009 05:18:00 +0000

Jenny – I mostly advise men and women to shop separately to avoid trouble
Brett – what can I say? Women are complex creatures. I cannot believe I’m graduating next week! It’s been such an amazing ride.

By: Brett Allen

Brett Allen — Tue, 09 Jun 2009 23:23:00 +0000

Not only the way you speak to the audience but colour and image treatments. Then to make things even more complex add in age variations especially for women. Been watching your posts with interest well done on your studies!

By: Jenny Theresia

Jenny Theresia — Tue, 09 Jun 2009 18:19:00 +0000

hmm.. i get your point… but i think your example is not very valid Pam. i dun think men are necessarily decision makers when it comes to shopping..

By: Pam

Pam — Tue, 09 Jun 2009 17:25:00 +0000

I agree – the differences are inherent in the genetic builds of males and females. In addition to that though, are the roles that gender plays in society – these reinforce the way their thought processes work. What would you think if a man starts asking his peers for opinion on his suit?

By: Twinkle Ling

Twinkle Ling — Tue, 09 Jun 2009 15:50:00 +0000

Interesting ads! If we look at it in a different way, gender targeting is targeting people with different testosterone levels, so it’s not so much one’s gender that dictates the decision making process, but rather the underlying cause of the difference in thought processes.