Michelle Bakery
Michelle Bakery is an Indonesian family-owned bakery. I created the branding (logo, website, as well as overall look and feel of the packaging, collateral, and physical store), as well as the marketing strategy for the bakery. We settled with an economical price point for those looking for quality bread and baked treats. The efforts to keep the consistency of the brand paid off - this was not as common in Indonesia, and the comprehensive marketing led to the bakery making profit in less than a years' time, with additional stores opening shortly thereafter.
She Devil
The logo explains itself. I had very little to work with for this logo - just the name - and both the client and I are pleased with the result, which is most important 🙂
Kellogg CIMtennial 2008
CIM is Kellogg's orientation week - a one-week mini-camp where new MBA students are introduced to the Kellogg cult(ure). 2008 was Kellogg's centennial year, thus the name "CIMtennial".
I designed the logo and overall look and feel of CIMtennial, which was to include the 100-year history of Kellogg somewhere in the design. I also created some marketing collaterals, including the website and a few flyers.
Kellogg Marketing Conference 2009
Website for Kellogg Marketing Conference 2009, which is hugely based on the 2008 version. I was not as involved with the marketing for this one, and so had to retrofit the 2009 Customer 2.0 brand into the website design. I think it worked well though.
Kellogg Marketing Conference 2008
As part of the marketing committee of the 2008 Kellogg Marketing Conference, I helped form the brand (the goldfish), which was wildly popular. From there, it was developing the website and marketing materials for me, which was relatively straight forward as the brand was so strong.