Kellogg India Business Conference 2008
I worked with the marketing team of the 2008 Kellogg India Business Conference to find the perfect brand for the conference. After hours of browsing various stock photo sites, we came across this boy photo, which communicated the essence of the conference really well: strength, resilience, excitement, and so on. Plus, he was India-branded. Perfect! I then created the visual branding and look and feel around the boy, which included printed marketing material, banners, and a website among others.
(For some reason, the whites in the images got warped when I uploaded these. Please bear with them)
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- Website
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- Email signatures
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- Tri-fold brochure
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- Banner
Michelle Bakery
Michelle Bakery is an Indonesian family-owned bakery. I created the branding (logo, website, as well as overall look and feel of the packaging, collateral, and physical store), as well as the marketing strategy for the bakery. We settled with an economical price point for those looking for quality bread and baked treats. The efforts to keep the consistency of the brand paid off - this was not as common in Indonesia, and the comprehensive marketing led to the bakery making profit in less than a years' time, with additional stores opening shortly thereafter.
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- Logo
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- Website
Kellogg Marketing Conference 2008
As part of the marketing committee of the 2008 Kellogg Marketing Conference, I helped form the brand (the goldfish), which was wildly popular. From there, it was developing the website and marketing materials for me, which was relatively straight forward as the brand was so strong.
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- Website
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- Email signatures
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- Poster 1
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- Poster 2
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- Poster 3
Minute Clean
Minute Clean is a residential cleaning service agency, servicing the inner city of Melbourne, Australia. It emphasises convenience and respect for your time as a busy professional, living in one of Melbourne's high rises. I created the marketing, branding, logo as well as marketing collaterals (business cards, flyers, etc.) for this.
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