I worked with the marketing team of the 2008 Kellogg India Business Conference to find the perfect brand for the conference. After hours of browsing various stock photo sites, we came across this boy photo, which communicated the essence of the conference really well: strength, resilience, excitement, and so on. Plus, he was India-branded. Perfect! I then created the visual branding and look and feel around the boy, which included printed marketing material, banners, and a website among others.

(For some reason, the whites in the images got warped when I uploaded these. Please bear with them)

Michelle Bakery is an Indonesian family-owned bakery. I created the branding (logo, website, as well as overall look and feel of the packaging, collateral, and physical store), as well as the marketing strategy for the bakery. We settled with an economical price point for those looking for quality bread and baked treats. The efforts to keep the consistency of the brand paid off - this was not as common in Indonesia, and the comprehensive marketing led to the bakery making profit in less than a years' time, with additional stores opening shortly thereafter.

Minute Clean is a residential cleaning service agency, servicing the inner city of Melbourne, Australia. It emphasises convenience and respect for your time as a busy professional, living in one of Melbourne's high rises. I created the marketing, branding, logo as well as marketing collaterals (business cards, flyers, etc.) for this.