CIM is Kellogg's orientation week - a one-week mini-camp where new MBA students are introduced to the Kellogg cult(ure). 2008 was Kellogg's centennial year, thus the name "CIMtennial".

I designed the logo and overall look and feel of CIMtennial, which was to include the 100-year history of Kellogg somewhere in the design. I also created some marketing collaterals, including the website and a few flyers.