I was asked to do the branding, logo design, and marketing materials for the Kellogg Annual Fall Ball 2008. The theme for the ball was "masquerade". Since it was to be held at Chicago's fancy Navy Pier Crystal Garden, the marketing material had to convey an upscale and dressy theme (one big problem with Kellogg formals is that when it comes to costumes, people like to be creative - sometimes too creative. We did not want anybody coming in with jeans and a pirate mask).