pamela.ramali.net» web design

Kellogg Technology Conference 2009

Pam — Sat, 30 May 2009 20:42:13 +0000

This was easily my biggest project while at Kellogg. As the Marketing Co-chair, I was responsible for everything involving marketing the conference - it was my job to sell the conference out as quickly as possible. Starting with the logo (which is different from the past years' Kellogg Technology Conference logos), I created the visual branding of the conference.

More importantly, I thought of various ways of driving demand for the conference - this included crafting different waves of marketing campaigns (increasing awareness first, then generating excitement, then driving purchases), and tailoring the messages differently depending on the market segment I was addressing.

There were also smaller things like pushing the brand out even when the conference was full to drive additional demand and excitement, as well as reduce "empty" sales - so people who purchased tickets for the conference but could not make it would be replaced by those waitlisted and likely extremely excited about attending.

The conference ended up selling out two weeks prior to the actual conference day, which was unheard of for the Technology Conference at Kellogg. It was amazing to see how what I learned actually made a difference - I think I applied more of what I learned about marketing at Kellogg on this than any other project I've done!

Kellogg India Business Conference 2008

Pam — Sat, 30 May 2009 20:17:07 +0000

I worked with the marketing team of the 2008 Kellogg India Business Conference to find the perfect brand for the conference. After hours of browsing various stock photo sites, we came across this boy photo, which communicated the essence of the conference really well: strength, resilience, excitement, and so on. Plus, he was India-branded. Perfect! I then created the visual branding and look and feel around the boy, which included printed marketing material, banners, and a website among others.

(For some reason, the whites in the images got warped when I uploaded these. Please bear with them)

Kellogg CIMtennial 2008

Pam — Sat, 30 May 2009 20:00:16 +0000

CIM is Kellogg's orientation week - a one-week mini-camp where new MBA students are introduced to the Kellogg cult(ure). 2008 was Kellogg's centennial year, thus the name "CIMtennial".

I designed the logo and overall look and feel of CIMtennial, which was to include the 100-year history of Kellogg somewhere in the design. I also created some marketing collaterals, including the website and a few flyers.

Kellogg Marketing Conference 2009

Pam — Sat, 30 May 2009 19:55:24 +0000

Website for Kellogg Marketing Conference 2009, which is hugely based on the 2008 version. I was not as involved with the marketing for this one, and so had to retrofit the 2009 Customer 2.0 brand into the website design. I think it worked well though.

Kellogg Marketing Conference 2008

Pam — Sat, 30 May 2009 19:53:45 +0000

As part of the marketing committee of the 2008 Kellogg Marketing Conference, I helped form the brand (the goldfish), which was wildly popular. From there, it was developing the website and marketing materials for me, which was relatively straight forward as the brand was so strong.

marble-indonesia.com

Pam — Sat, 30 May 2009 16:17:18 +0000

ABI (Anugerah Batualam Industri) is a jointly owned corporation running one of Indonesia's richest and best marble block mines. They insisted on the domain name marble-indonesia.com, as it is important that they become synonymous to quality Italian-grade Indonesian marble. I designed the web site for them. As the main audience is Indonesian-based investors and developers, it was critical that the website be as lightweight and simple as possible - many of their target market would be accessing the site on a 28.8k connection.

Note: the corporation has since been disbanded, so the website is no longer operational.

Parama Graha Condominiums

Pam — Sat, 30 May 2009 16:08:31 +0000

Design for Parama Graha Apartments, Semarang, Indonesia. The goal was to create a website as the online representation of the
apartments, for prospective tenants both local and international, sharing the same elegance and feel with the apartments. SEO was also a big focus on the website - most of the traffic and interest come from prospective tenants' search for "semarang apartments" on Google (on which the website is currently #1. Woohoo!).

Music Junction

Pam — Sat, 30 May 2009 15:06:17 +0000

Done for a database project. The design was not a major part, so I kinda swiped myself
and made something similar to the website of Parama Graha Apartments, above. In addition to the design, I was involved in the database programming for this music CD site. 2004.

apsylus.com

Pam — Sat, 30 May 2009 10:11:27 +0000

Apsylus.com (in case you missed the link on the right hand column) is my art and illustration website. It preceded this site by a good decade, and I thought it would be interesting to show the different incarnations of the website. These were all hand coded with good ol' Notepad.