Michelle Bakery
Michelle Bakery is an Indonesian family-owned bakery. I created the branding (logo, website, as well as overall look and feel of the packaging, collateral, and physical store), as well as the marketing strategy for the bakery. We settled with an economical price point for those looking for quality bread and baked treats. The efforts to keep the consistency of the brand paid off - this was not as common in Indonesia, and the comprehensive marketing led to the bakery making profit in less than a years' time, with additional stores opening shortly thereafter.
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- Logo
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- Website
Kellogg CIMtennial 2008
CIM is Kellogg's orientation week - a one-week mini-camp where new MBA students are introduced to the Kellogg cult(ure). 2008 was Kellogg's centennial year, thus the name "CIMtennial".
I designed the logo and overall look and feel of CIMtennial, which was to include the 100-year history of Kellogg somewhere in the design. I also created some marketing collaterals, including the website and a few flyers.
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- Logo
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- Website
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- CIM Ball Flyer
Kellogg Marketing Conference 2008
As part of the marketing committee of the 2008 Kellogg Marketing Conference, I helped form the brand (the goldfish), which was wildly popular. From there, it was developing the website and marketing materials for me, which was relatively straight forward as the brand was so strong.
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- Website
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- Email signatures
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- Poster 1
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- Poster 2
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- Poster 3
Public Allies Chicago
Two flyers created for Public Allies Chicago, a non-profit helping leadership development organisation. This was done as part of Neighborhood Business Initiative at Kellogg, where students form groups and help local non-profits.
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- Flyer 1
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- Flyer 2
Minute Clean
Minute Clean is a residential cleaning service agency, servicing the inner city of Melbourne, Australia. It emphasises convenience and respect for your time as a busy professional, living in one of Melbourne's high rises. I created the marketing, branding, logo as well as marketing collaterals (business cards, flyers, etc.) for this.
Recent Posts
- Escape Rooms in Melbourne: A Review
- Round-the-world trip: Nov 2014 – Jan 2015 – part 0
- Scuba Diving: what, why, how, where, and when
- Greece: The Unabridged Version
- Splash pages are extinct.
Twitter: @apsylus
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