MarkStrat love
Before you go, "What the hell is a Vodite?", I will explain: MarkStrat is a simulation program that is used by MBA students worldwide to learn about marketing strategy (hence, MarkStrat). There are two products that you can market on the simulation: Sonites and Vodites. They are purely fictitious, but after 10 weeks of gruelling sessions of marketing decisions on the products, they become as real as a pack of macaroni and cheese.
I created the above graphic for the t-shirts my team wore for the final presentation. Obviously, this was more love to the program than most students had by this point!
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- Graphic on t-shirt
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- Graphic
Update: I've had a few people ask me about the t-shirt and if they could order it. I had the t-shirts made through Zazzle, so if you want you can get one of your own. You can even put the graphic on a different t-shirt if you like.
Kellogg India Business Conference 2008
I worked with the marketing team of the 2008 Kellogg India Business Conference to find the perfect brand for the conference. After hours of browsing various stock photo sites, we came across this boy photo, which communicated the essence of the conference really well: strength, resilience, excitement, and so on. Plus, he was India-branded. Perfect! I then created the visual branding and look and feel around the boy, which included printed marketing material, banners, and a website among others.
(For some reason, the whites in the images got warped when I uploaded these. Please bear with them)
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- Website
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- Email signatures
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- Tri-fold brochure
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- Banner
Michelle Bakery
Michelle Bakery is an Indonesian family-owned bakery. I created the branding (logo, website, as well as overall look and feel of the packaging, collateral, and physical store), as well as the marketing strategy for the bakery. We settled with an economical price point for those looking for quality bread and baked treats. The efforts to keep the consistency of the brand paid off - this was not as common in Indonesia, and the comprehensive marketing led to the bakery making profit in less than a years' time, with additional stores opening shortly thereafter.
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- Logo
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- Website
She Devil
The logo explains itself. I had very little to work with for this logo - just the name - and both the client and I are pleased with the result, which is most important 
Kellogg CIMtennial 2008
CIM is Kellogg's orientation week - a one-week mini-camp where new MBA students are introduced to the Kellogg cult(ure). 2008 was Kellogg's centennial year, thus the name "CIMtennial".
I designed the logo and overall look and feel of CIMtennial, which was to include the 100-year history of Kellogg somewhere in the design. I also created some marketing collaterals, including the website and a few flyers.
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- Logo
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- Website
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- CIM Ball Flyer
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